Farrow & Ball James White No. 2010

Transform Your Space with Farrow & Ball’s Iconic James White

Experience the timeless elegance of James White No.2010, one of Farrow & Ball’s most beloved neutral shades. This sophisticated off-white paint creates a warm, welcoming atmosphere that works beautifully in any room.

Why Choose James White?

• Versatile neutral – complements both traditional and contemporary interiors
• Rich depth – subtle undertones prevent it from feeling stark or cold
• Premium quality – exceptional coverage and durability
• Eco-friendly – made with sustainable ingredients and low VOCs

This Product: Estate Emulsion Base

Estate Emulsion – This water-based formula is specifically designed for:

• Interior walls – Perfect for living rooms, bedrooms, hallways
• Ceilings – Creates a beautiful, even finish overhead
• Plaster surfaces – New and existing plasterwork
• Previously painted surfaces – Excellent adhesion over existing paint
• Wallpaper – Can be applied over most wallpapers (test first)

Complete Farrow & Ball Paint Base Guide

James White No.2010 is available in all these bases – contact us for other formulations:

Interior Bases:

• Estate Emulsion (this product) – Matt finish for walls and ceilings
• Modern Emulsion – Contemporary matt finish with enhanced durability
• Estate Eggshell – Mid-sheen finish for walls, woodwork, and furniture
• Modern Eggshell – Durable mid-sheen for high-traffic areas and kitchens
• Full Gloss – High-sheen finish for woodwork, metal, and wet areas
• Dead Flat – Ultra-matt finish for period properties and lime plaster
• Casein Distemper – Traditional breathable finish for heritage buildings

Exterior Bases:

• Exterior Eggshell – Weather-resistant mid-sheen for external woodwork
• Exterior Masonry – Breathable finish for external walls and render

Coverage & Size Guide:

• 750ml – Covers approximately 7-8 square metres (75-85 sq ft)
  Perfect for: Feature walls, small rooms, or testing the colour
• 2.5L – Covers approximately 30-35 square metres (320-375 sq ft)
  Perfect for: Average-sized bedrooms, studies, or dining rooms
• 5L – Covers approximately 60-70 square metres (645-750 sq ft)
  Perfect for: Large living rooms, open-plan spaces, or multiple rooms

Coverage may vary depending on surface texture and porosity. Two coats recommended for optimal colour depth and finish.

Create a serene, sophisticated backdrop that enhances your furniture and dcor. James White’s warm undertones make it the perfect choice for creating that quintessentially English, elegant atmosphere in your home.